Who is Chef Swagger?

Okay but seriously, how is Chef Swagger not bigger than Ramen? He should have commercials with the T-Pain microphone and then he'd be pimpin'. Not only that but this sells at Dollar Tree but not a regular grocery store? There is an untapped market they are missing out on.

And then I googled it.

Holy shit, they have a website. Pardon me, I'm busy.